[EN] SharePointSocial News Lagniappe | week 16.12

The Three Essential Steps to a Socially Engaged Enterprise

„A study by PulsePoint Group in conjunction with “The Economist” Intelligence Unit titled “The Economics of the Socially Engaged Enterprise” has revealed that the socially engaged companies have a 400% greater impact. The study also outlined the steps that are essential to becoming a socially engaged business.

Step One: Plan It

  1. Get Executives Sold and Comitted
  2. Develop a Strategy

Step Two: Build It

  1. Select your SWAT Team 
  2. Create a Social Media Command and Listening Center 
  3. Integrate Social Engagement into every Department 
  4. Create a Publishing Plan and Schedule for your Content

Step Three: Drive It 

  1. Keep the Technology Up to Date 
  2. Learn from Your Mistakes and Celebrate your Wins 
  3. Assess Regularly“

Social Media Resources for Business: Instagram, Presentations and BYOD

„This week on Sprout Social Insights we tackled guides for Facebook, Twitter, and small business to help you better reach your customers with the social media toolsthat make a difference. Check out our articles to find out more about each one and how they can help you with your social media goals.“

Die Zeit: Soziale Netzwerke könnten in Unternehmen viel mehr Nutzen stiften – woran hakt es?

Infographic:  “Should I Send This EMail?