[EN] Forbes – The Myth of Social Media Tactics Versus the Reality of Social Business Strategies

Mark Fidelman has published a great article on Forbes.com about  The Myth of Social Media Tactics Versus the Reality of Social Business Strategies

Mark writes about a strategic framework and a basis for an actionable plan based on the experience of companies that have successfully integrated social business into their daily work and their culture:

1. Create a No Retribution Social Media Policy
2. Make your Subject Matter Experts Heroes
3. Build Your Community
4. Enlist Partners and Suppliers in Your Organization’s Supply Chain
5. Realign the Organization to Create a Social Environment
6. Leverage Collective Intelligence
7. Connect with Industry Thought Leaders
8. Get the Right Tools and Evolve
9. Develop Mobile Applications
10. Monitor, Measure, Adapt

His summary:

„A social business gives your employees purpose and shape, because they operate and adapt to their surroundings. So create environments where desired behavior is strengthened by the infrastructure, governance, people and initiatives. [..] Don’t buy into the myth of the tactical social media plan. Instead, start with the systematic framework above to create your own reality. A reality that infuses the organization with a vision of a more collaborative, communicative and open organization. In fact, a more social organization.“

Read the whole article on Forbes.com